A community of cycling enthusiasts with a shared passion for owning and riding Pinarello bicycles.

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Learn more
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The La Squadra squad, is growing!

Following the success of the launch of the La Squadra Membership, which saw a huge uptake in members, we’re pleased to announce we are now able to offer a full 12 month membership for free!

You get all the full benefits for a whole year including amazing discounts, exclusive event invitations and so much more added throughout the year.

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The Cheshire Ride

The Churchill Tree in Alderley Park was a perfect venue for our La Squadra Cheshire ride on April 23rd 2022. The route was well designed with the hills up front and endless quiet country lanes making the ride a joy. We had 3 groups on the road with Pinarello Ambassadors Russ Downing and Grace Garner moving through the groups allowing our owners to ride with them.

The halfway coffee stop at the Black Swan Pub was brilliant and gave the opportunity for our new partners Cycle Espresso Rocket Coffee Milano to fuel us for the ride back.

Back at the Churchill Tree and each group home safely without incident we were able to award a ‘rider of the day’ from each group nominated by the ride leaders. Our other new partner Taittinger Champagne were able to present a bottle of bubbles to each winner.

After a pasta lunch we had a fun Q&A with Russ and Grace giving insights into their respective cycling careers and thoughts on the current scene.

On leaving each member was given a goodie bag with merchandise from Team INEOS Grenadiers and Enervit energy products – our partners.

I loved it – a superb day, really enjoyed it, lovely ride and a great group of people. Will definitely be a regular for your rides


It was such a wonderful event and so grateful to have been a part of it

Grace Garner , Pinarello Ambassador

Possibly the best organised and most enjoyable rides I’ve had the pleasure of being involved in – truly loved that. Thank you everyone – hugely appreciated


Thank you for all the organising that went into today’s ride and for making it happen. Thoroughly enjoyed every minute of it so please pass on my thanks to everyone involved. Looking forward to the next one


Really enjoyed the ride today. Thanks to all the people behind the scenes and all those who contributed to the planning and organisation. Count myself in for the next one


A few highlights…


La Squadra is a cycling community dedicated to Pinarello owners. The community will be run from our two flagship stores in London and Manchester, our ‘Clubhouses’ and via our dealer network and involve rides on road / gravel and virtually online with Zwift. There’ll be special social events and owners’ discounts with our partners.

By working in partnership with our Pinarello Ambassadors we are hosting exclusive Pinarello ProRide experiences across the UK giving members the opportunity of riding with professional riders and support staff to hear at first hand stories from the world of pro-cycling.

Exclusive members only La Squadra cycling kit will be available on joining together with a range of in store and partner company benefits and discounts.

Powered by the Hotchillee cycling community La Squadra members can connect via a companion app which allows access to rides and events on both gravel and road in the UK.

Events & Rides


Saturday 17th September 2022

Ride with cycling pro Alex Richardson and two-time GB National Champion & Eurosport / GCN analyst, Brian Smith

Join us for an autumn social spin with our special guests from the world of cycling.

Starting and finishing at The Queen Stage in Effingham, we’re heading out into the beautiful Surrey Hills for a 60km loop

Book Now

The Queen Stage
The Street
KT24 5LU

08.00 Coffee and light breakfast

09.00 Ride

12.30 Pizza and Q&A

£49 ticket – places are limited so please book early

New Member Benefit

Pinarello ‘La Squadra’ Limited Edition

The Rocket Espresso Mozzafiato Cronometro R features heat exchanger PID temperature control technology. R model is the rotary pump.

Would you like to be one of the first to own this exclusive limited edition espresso machine?

You can place your order here and La Squadra members can get £100 off. Details of the discount code are available on our companion app.

Member Benefits

  • Access to exclusive bookable ProRide Experiences with our Pinarello Ambassadors.
  • 15% off Team Ineos Grenadiers products at their on-line retail store.
  • Stand out in the peloton with an exclusive La Squadra cycling jersey.
  • Access exclusive members only La Squadra cycling apparel and accessories including KASK helmets, either online or in our London & Manchester stores.
  • Free copy of the Rouleur magazine. Get 9 copies for the price of 8
  • Pinarello store discounts on servicing.
  • Professional bike fits from Precise Performance with 10% member discount.
  • Partner discounts with leading brands.
  • Access Hotchillee virtual rides and activities and UK based group rides.
  • Early access to new Pinarello products and test rides.


Download the Hotchillee companion app to digitally connect with La Squadra members and services. The app also allows members to book rides and hear the latest news from the world of Pinarello.

  • Join virtual rides with our Pinarello Ambassadors on Zwift.
  • Priority booking for social events at our store ‘Clubhouses’.
  • Free 5 Rings Coffee at our Clubhouses.

Join Us

Become a La Squadra member for free* and instantly benefit from all the fantastic member privileges available.

*After the first 12 months membership is renewable at £125 per year

Join now

Events & Rides

La Squadra Launch event with Team Ineos Grenadiers, Hambleden, Chiltern Hills

La Squadra was officially launched with a social ride starting from the Stag & Huntsman Inn in Hambleden nr Marlow. A 60km loop took us through the beautiful Chilterns with a few challenging climbs before a coffee stop at King William IV Inn at Hailey. From there it was downhill back to Henley and along the river Thames to Hambleden. Over a pasta lunch we heard from Oli Cookson, Team Ineos Director Sportif about what goes on behind the scenes at a World Tour race. Fascinating insights which capped a perfect start for La Squadra.

See our most recent event below and past events here


On July 10th, a special event took place at the home of Pinarello in Treviso. In celebration of not only the 70th anniversary of Cicli Pinarello, or the 60th birthday of the legendary Fausto Pinarello, it was also the 100th birthday of the founder, Nani Pinarello too.

To commemorate these special events, over 2000 riders registered to take part, with well-known names from the world of pro cycling, including Miguel Induráin, 5 times winner of Tour de France, and also 2 riders from the Ineos Grenadier cycling team (Elia Viviani and Salvatore Puccio)

A truly special event that was seen around the world.

Details of our next Zwift ride coming soon!

Please come back soon to find out about our next Zwift ride event.

Stay tuned as always to our website and our instagram @lasquadrauk for all the latest news.

You can also see more on the Zwift site here

Exclusive Cycling Apparel

Stand out in the peloton with exclusive La Squadra kit and accessories.

Please note, our apparel range is currently only available for our UK members.

Shop now

Proudly partnering with La Squadra

  • 15% discount at Ineos Grenadiers Store.
  • 10% discount at Precise Performance.
  • 15% discount on food and beverages at The Wild Honey Restaurant, Sofitel, Pall Mall – recently awarded their 1st Michelin Star!
  • Free copy of the Rouleur magazine.

Discounts are redeemable via the #La_Squadra group on the Hotchillee Companion App.

Get in touch

If you have any questions or would like to speak to us about becoming a member, partner, hosting an event or press enquiries, you can reach our team by filling in the form and we’ll be in touch as soon as possible

    Pinarello Store London

    4 Regent St, St. James’s, London SW1Y 4PE

    020 3761 4388

    Pinarello Store Manchester

    274 Deansgate, Manchester M3 4JB

    0161 870 8195